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Veteran comedy producer Paul Jackson has been appointed a consultant at online video outfit Videojug Networks.
The appointment is part of a restructure at the ‘How-To’ site that has seen Tom Laidlaw steps down as CEO after six years.
Jackson’s brief is to develop Videojug.com into a competitor to businesses including Buzzfeed, Vice and Rightster and to enhance Videojug Network’s content production capabilities for brands and agency partners.
During his TV career, Jackson has worked for broadcasters including the BBC, Granada, Carlton and ITV Networks as well as being the founding chairman of Comic Relief.
Jackson said: “I think there is a huge opportunity for the business to build on its position as the original ‘How-To’ site and develop into a global entertainment platform for short-form video. There is a growing demand from brands and agency partners for great original video content with humour and compelling stories that engages consumers and we will move rapidly to answer this need.”
Videojug Networks has also announced it will be encouraging new writers and video producers to come forward and offer video content to Videojug.com.