Food For Thought
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Scoff, the YouTube channel with nearly 200,000 subscribers, has launched a stand-alone site at Scoff.tv. Scoff, which is owned by online TV group Videojug Networks, has gone live with 700 films and will be regularly updating with fresh material.
The Scoff channel has been launched with stand-alone areas for breakfast, lunch and dinner. There are also separate sections for vegetarians and those on a gluten-free diet. Launch advertisers include Blue Dragon, which has sponsored the Asian Bites series.
Scoff.tv, which has the tag-line of get stuck in, has been developed to appeal to a wide audience, with a mix of new, on-trend recipes and old classics we all know and love, featuring presenters such as The Body Coach Joe Wicks, TV host Michael Underwood and Great British Bake Off’s Richard Burr.
Gareth Mugford, Managing Director of Videojug Networks, “We are delighted to open Scoff.tv for hungry clients, consumers and advertisers. In restaurant terms, we opened our first site on YouTube and got some loyal followers. Thank you. Now we have got our own site and are excited to see what we can develop.”
Meanwhile the Scoff platform will give Videojug Networks more opportunity to deliver production services to brands. Videojug has delivered numerous projects to the likes of Carat, John Lewis and Philips in the recent past, who have acknowledged its track record as both a media owner and production services group.
Scoff has already been successful in winning numerous syndication agreements. These have included deals with AOL, Ventuno and Baidu to syndicate Scoff content into the Asia and Far East markets.
The five most popular films on Scoff.TV are: